Those pesky cookies! Website visitors hate them; publishers and the ad industry live or die by them (particularly ‘third party’ cookies). But what are cookies, who use them, how and why? Many people don’t know all they should know about cookies. This presentation by Grégoire le Hardy and Emile Cras from Semetis – a digital advertising and BI company – succinctly provides that needed knowledge from a predominantly technological and operational point of view (the legal POV will be covered in a second session). The uses of cookies are listed, including a beneficial use for ‘frequency capping’ (limits the exposure of somebody’s ads to a particular user). The interests of the stakeholders too are discussed (publishers rely on cookies for about 50 percent of revenues). Furthermore, the cookie consent handling process is explained.

Of more importance yet in this presentation is an insight into a future without (‘third party’) cookies. Google’s statement of ‘Chrome phasing out third-party cookie by 2022’ puts pressure on finding alternatives for today’s advertising practices (and revenues). The Semetis experts discuss today’s Google Consent mode (conversion analytics without third party cookies), as well as ideas for alternative identifiers or solutions without direct cookie replacements (e.g. contextual targeting). Get your first glimpse of a cookieless future here!



Other blog posts

How do data protection rights fare in Corona times?

In this GDPR anniversary webinar, three privacy experts focus on the challenges they face when assessing and implementing government measures adopted in the fight against COVID19. The Corona pandemic has risen awareness of the importance of privacy, not only in our private life but also in the employer-employee relationship, and the need for a broader democratic testing of privacy threatening technologies.

EU Cybersecurity Act: moving forward

One main objective of the European Cyber Security Act is to inform business and consumers about the security of ICT products, processes and services, through certification schemes. This webinar provides solid information about the present status of the Act's implementation.


Share this useful content with friends: