Those pesky cookies! Website visitors hate them; publishers and the ad industry live or die by them (particularly ‘third party’ cookies). But what are cookies, who use them, how and why? Many people don’t know all they should know about cookies. This presentation by Grégoire le Hardy and Emile Cras from Semetis – a digital advertising and BI company – succinctly provides that needed knowledge from a predominantly technological and operational point of view (the legal POV will be covered in a second session). The uses of cookies are listed, including a beneficial use for ‘frequency capping’ (limits the exposure of somebody’s ads to a particular user). The interests of the stakeholders too are discussed (publishers rely on cookies for about 50 percent of revenues). Furthermore, the cookie consent handling process is explained.

Of more importance yet in this presentation is an insight into a future without (‘third party’) cookies. Google’s statement of ‘Chrome phasing out third-party cookie by 2022’ puts pressure on finding alternatives for today’s advertising practices (and revenues). The Semetis experts discuss today’s Google Consent mode (conversion analytics without third party cookies), as well as ideas for alternative identifiers or solutions without direct cookie replacements (e.g. contextual targeting). Get your first glimpse of a cookieless future here!

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Andere blogposts

NIS-2: Where are you?

In December 2020 the European Commission published a proposal to repeal the current NIS Directive (European Directive on Network and Information Systems) and to replace it with a new Directive: the so-called NIS-2 Directive. This post will give an update on the status of negotiations of NIS-2, and will outline the aspects we already know and don’t know about the upcoming Directive’s final form.  

SANS Experience Sharing Event

The Cyber Security Coalition and top cybersecurity trainer SANS Institute joined forces to provide specially needed insights and recommendations on successful cloud security, as well as how to handle cyber security in these times of war.

Privacy Focus Group – Practical AI Use Cases

It is easy to drown in the sea of dire warnings about the danger of AI, in particular to our privacy. The main point is that AI in good trust is possible, but requires solid, long term and well-structured approaches. This session of the Privacy focus group offers some crucial insights and welcome examples.

30 November: Computer Security Day: Ada Lovelace

On computer security day we pay tribute to Ada Lovelace, the forgotten mother of the computer. Often described as the first computer programmer — before computers were even invented — Ada was a real visionary. Imagine what she might have achieved had Babbage actually built his “computer” and she hadn’t died at the age of 36.

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